Online dating site OKCupid took 7000 photos of members and analyzed various parameters to extract data about such things as profile image context, smiling or not smiling faces, clothes etc.
With over 4.7 million people visting a dating site at least once in the last year (January 2009) there is a lot of money involved for the site owners and a lot of potential for everlasting companionship for the users (in January 2009 there were estimated to be 15 million people who were single).
So, what works if you join a dating site?
OKCupid’s data shows that the context of your profile picture could be important when it comes to getting contact from other members.
Then, of course, should you smile in your photo or not?